Karen and Peter Cronin spent nearly two decades helping brands find their “Clarity by Design” — yet their own story wasn’t being told in a way that matched the quality of their work. WCG was brought in by referral to change that.
In one focused production day, our team — Aaron Walton as producer, Myah Lipscomb as director and scriptwriter, and Trevor Ball as director of photography — distilled 17 years of brand mastery into a single, emotionally compelling brand story video. Prior Cronin Creative clients appeared on camera for authentic testimonials. An overhead dolly shot conceived and executed on the day of the shoot became the film’s signature visual.
“We are over the moon about this video! Our team was absolutely delighted to see how you captured our culture, our process, and our passion. The overhead dolly shot — we still can’t believe you pulled that off in one day. This is exactly what we needed.”
“Our initial reaction is pretty much ‘wow!’ — we could not be more pleased. The video does exactly what we hoped: it tells our story in a way that resonates deeply.”
Results
The Impact
- Brand story video live at cronincreative.net, actively supporting new business development
- Real client testimonials captured on camera, lending authentic social proof to the brand
- Signature overhead dolly shot conceived and executed on shoot day, became the film’s visual centerpiece
- Karen & Peter’s reaction on first viewing: “We are over the moon.”
The Story
Hillsboro Church of Christ, a Nashville-based congregation, recognized that their digital presence wasn’t matching the energy and impact of their in-person worship experience. With limited social media growth and minimal video content strategy, they needed a partner who could translate their mission into digital engagement that actually moved people to show up.
Our Approach
WCG became the church’s dedicated digital strategy and video production partner. We implemented a weekly video production workflow, developed a platform-specific content strategy for Instagram and Facebook, and created a content calendar built around sermon series, community events, and member stories. Every piece of content was designed to feel authentic to the congregation while performing on social algorithms.
The Impact
- 800% Instagram growth — transforming a modest following into an engaged community
- 700,000+ seconds of Facebook watch time — proving that their content resonated far beyond the pews
- Real-world attendance increases tied directly to digital strategy — new visitors citing social media as their discovery channel
- Ongoing platform expansion with consistent weekly video production
Services Delivered
Video Production • Social Media Strategy • Content Calendar Management • Platform Growth • Community Engagement • Weekly Content Production
Want to see what strategic content can do for your organization? Book a free discovery call or explore our Video Production services.