Karen and Peter Cronin spent nearly two decades helping brands find their “Clarity by Design” — yet their own story wasn’t being told in a way that matched the quality of their work. WCG was brought in by referral to change that.
In one focused production day, our team — Aaron Walton as producer, Myah Lipscomb as director and scriptwriter, and Trevor Ball as director of photography — distilled 17 years of brand mastery into a single, emotionally compelling brand story video. Prior Cronin Creative clients appeared on camera for authentic testimonials. An overhead dolly shot conceived and executed on the day of the shoot became the film’s signature visual.
“We are over the moon about this video! Our team was absolutely delighted to see how you captured our culture, our process, and our passion. The overhead dolly shot — we still can’t believe you pulled that off in one day. This is exactly what we needed.”
“Our initial reaction is pretty much ‘wow!’ — we could not be more pleased. The video does exactly what we hoped: it tells our story in a way that resonates deeply.”
Results
The Impact
- Brand story video live at cronincreative.net, actively supporting new business development
- Real client testimonials captured on camera, lending authentic social proof to the brand
- Signature overhead dolly shot conceived and executed on shoot day, became the film’s visual centerpiece
- Karen & Peter’s reaction on first viewing: “We are over the moon.”
The Story
Polk & Associates is a Nashville-based commercial construction company led by founders Reggie and Tanora Polk. Despite a strong reputation in the construction industry, the company needed to elevate its brand presence, showcase high-profile projects, and tell a deeper story — one about family, faith, and building something that lasts.
Our Approach
WCG developed a comprehensive content strategy that positioned Polk & Associates as more than a construction firm. We produced the “Building Family Together” podcast, hosted by Reggie and Tanora, exploring the intersection of marriage, raising nine children, and building a construction empire. We also created brand content showcasing their commercial portfolio and developed a digital presence strategy to attract high-value commercial projects.
The Impact
- Tennessee Titans stadium project — captured one of Nashville’s most high-profile commercial construction contracts
- “Building Family Together” podcast launched — a unique content property blending personal brand with business authority
- Elevated brand positioning that differentiated Polk & Associates in a competitive commercial construction market
- Content-driven business development connecting storytelling to real commercial opportunities
Services Delivered
Podcast Production • Brand Strategy • Content Development • Video Production • Digital Presence Strategy • Business Storytelling
Want to turn your story into a business advantage? Book a free discovery call with WCG.