Karen and Peter Cronin spent nearly two decades helping brands find their “Clarity by Design” — yet their own story wasn’t being told in a way that matched the quality of their work. WCG was brought in by referral to change that.
In one focused production day, our team — Aaron Walton as producer, Myah Lipscomb as director and scriptwriter, and Trevor Ball as director of photography — distilled 17 years of brand mastery into a single, emotionally compelling brand story video. Prior Cronin Creative clients appeared on camera for authentic testimonials. An overhead dolly shot conceived and executed on the day of the shoot became the film’s signature visual.
“We are over the moon about this video! Our team was absolutely delighted to see how you captured our culture, our process, and our passion. The overhead dolly shot — we still can’t believe you pulled that off in one day. This is exactly what we needed.”
“Our initial reaction is pretty much ‘wow!’ — we could not be more pleased. The video does exactly what we hoped: it tells our story in a way that resonates deeply.”
Results
The Impact
- Brand story video live at cronincreative.net, actively supporting new business development
- Real client testimonials captured on camera, lending authentic social proof to the brand
- Signature overhead dolly shot conceived and executed on shoot day, became the film’s visual centerpiece
- Karen & Peter’s reaction on first viewing: “We are over the moon.”
The Story
TRIBL, the team behind Maverick City Music — one of the most influential worship music movements in modern history — wanted to launch an official podcast that captured the heart, culture, and behind-the-scenes stories of their artists and community. They needed a creative partner who could match the production quality and cultural weight of the Maverick City brand.
Our Approach
WCG ideated, produced, edited, and designed the complete visual and audio identity for Mavericks on the Mic. From concept development through post-production, we handled every element: episode structure, recording sessions, audio editing, video production, graphic design for thumbnails and social assets, and platform distribution strategy. The result was a podcast that felt native to the Maverick City brand while standing on its own as a compelling content property.
The Impact
- Full creative partnership with TRIBL / Maverick City Music — one of the most recognized names in contemporary worship
- Complete podcast production from ideation through distribution on YouTube and all major platforms
- Custom graphic identity designed to extend the Maverick City visual language into podcast format
- Audience engagement that deepened the connection between Maverick City artists and their global community
Services Delivered
Podcast Ideation • Audio Production • Video Production • Post-Production Editing • Graphic Design • Brand Extension • Content Strategy • Platform Distribution
Have a vision for a podcast or content property? Book a free discovery call — we’ll help you bring it to life.