Hillsboro Church of Christ case study: The year the audience stopped scrolling and started watching.
A Nashville congregation, a weekly production rhythm, and a digital ministry that turned reach into 3,463 hours of watch time in six months. WCG is the creative media department behind it.
What began in 2023 as marketing support is now a full creative ministry partnership: video, livestream, social, and podcast, produced by WCG fifty-two weeks a year.
The Hillsboro story, on film
Follow one person from scroll to sanctuary.
Digital ministry is not about going viral. It is about meeting people where they scroll and walking them, one piece of content at a time, toward a seat on Sunday. Here is how the system WCG built does it.
The clip that stops the scroll.
It starts with sixty seconds of a sermon, cut for the feed. Reels carry nearly half of Hillsboro’s Instagram engagement, and every one of them is cut, captioned, and posted by WCG.
Reel · @hillsborocofcThe teaching that keeps them.
Curiosity becomes commitment on YouTube. Verse-by-verse series like The Dive and midweek reflections like The Overflow turned a dormant channel into the deepest watch-time engine the church has.
32:14Sunday, streamed from home base.
The livestream lives on hillsboro.org, where the church owns the experience. 82% of stream viewers watch right there, staying an average of 17 minutes per broadcast.
Worship · 79 broadcasts this yearA rhythm that never misses a week.
Consistency is the strategy. WCG films, edits, and publishes on a weekly cadence built around the life of the congregation, so the digital door is always open.
The door they walk through.
The numbers end in pews. New visitors cite social media as how they found Hillsboro, and worship attendance has grown alongside the digital ministry. That is the entire point.
One team, four platforms, every week.
The platform map
Each channel has a job. WCG programs them so they feed each other instead of competing.
The production system
Filming weekly worship, sermon series, announcement films, testimonies, and baptisms, then cutting every capture into a week of content: uploads, clips, stories, and shorts.
Creative leadership, worship production, digital communications, podcast, storytelling, and project management. Six areas of work, one partner.
The mid-year readout
WCG reports like an analytics team, not a vendor. The 2026 mid-year analysis, prepared for church leadership:
Fifty-two weeks a year, every platform.
“This is incredible and so much more than I expected! How you take ideas further than we can imagine is truly a gift. I am so glad you’re here at Hillsboro!”Blake Boggs · Youth Minister · Hillsboro Church of Christ
Becoming: disciples on the move.
Hillsboro’s 2026 theme is Becoming, and the digital ministry is becoming something too: YouTube Shorts cut from 240,000 impressions of sermon high points, a faster home base where most viewers already watch, and short-form video for the next generation. Two years built the audience. Now the audience is becoming a congregation.
Services Delivered
Video Production • Digital Strategy • Livestream & YouTube Management • Social Media Management • Podcast Production • Photography & Storytelling
Ready to build a content ministry that compounds? Start a conversation, or explore our Video Production and Podcast Production services in Nashville.