Karen and Peter Cronin spent nearly two decades helping brands find their “Clarity by Design” — yet their own story wasn’t being told in a way that matched the quality of their work. WCG was brought in by referral to change that.
In one focused production day, our team — Aaron Walton as producer, Myah Lipscomb as director and scriptwriter, and Trevor Ball as director of photography — distilled 17 years of brand mastery into a single, emotionally compelling brand story video. Prior Cronin Creative clients appeared on camera for authentic testimonials. An overhead dolly shot conceived and executed on the day of the shoot became the film’s signature visual.
“We are over the moon about this video! Our team was absolutely delighted to see how you captured our culture, our process, and our passion. The overhead dolly shot — we still can’t believe you pulled that off in one day. This is exactly what we needed.”
“Our initial reaction is pretty much ‘wow!’ — we could not be more pleased. The video does exactly what we hoped: it tells our story in a way that resonates deeply.”
Results
The Impact
- Brand story video live at cronincreative.net, actively supporting new business development
- Real client testimonials captured on camera, lending authentic social proof to the brand
- Signature overhead dolly shot conceived and executed on shoot day, became the film’s visual centerpiece
- Karen & Peter’s reaction on first viewing: “We are over the moon.”
The Story
R.H. Boyd Publishing Corporation is one of America’s most historic Black-owned publishing companies, with roots dating back to 1896. Their annual Legacy Ball giving event needed a modern creative and advertising strategy that honored their rich heritage while reaching new audiences and driving ticket sales and donations through digital channels.
Our Approach
WCG took on creative production, paid advertising strategy, and event marketing for the Legacy Ball. We designed and executed a Meta Ads campaign focused on driving purchases with maximum efficiency, produced event creative assets across print and digital, and managed the complete promotional lifecycle from announcement through post-event follow-up.
The Impact
- $6 average cost per purchase via Meta Ads — an exceptional return for event ticket and donation campaigns
- Full creative production for one of Nashville’s premier annual giving events
- Integrated campaign spanning paid social, email, and organic content
- Brand consistency that honored R.H. Boyd’s 125+ year legacy while feeling contemporary and compelling
Services Delivered
Paid Advertising (Meta Ads) • Creative Production • Event Marketing • Campaign Strategy • Graphic Design • Social Media Management
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