R.H. Boyd case study: A 130-year legacy, built to perform.
One of America’s most historic Black-owned publishers, and the full-stack partner behind its websites, its advertising, and the black-tie gala that funds its future. This is R.H. Boyd and WCG.
R.H. Boyd has published, taught, and led since 1896. WCG runs the modern engine underneath it: the web presence, the paid advertising, and the Legacy Ball, produced end to end.
The Legacy Ball, official recap
Follow one guest from invitation to impact.
The Legacy Ball is one night, but the work spans a year. Follow a single guest from the first save-the-date to a gift that funds the R.H. Boyd Family Endowment, and see every touchpoint WCG produces along the way.
The invitation.
It begins months out, with chair announcement films and a save-the-date campaign that make a gala feel like an event you cannot miss. WCG produces the invitation content that fills the room.
The Legacy Ball
The arrival.
On the night, WCG runs the production: multi-camera coverage and live IMAG switching that puts the stage on the Schermerhorn’s big screen. Broadcast-grade, in a concert hall.
The tribute.
The heart of the evening is the awardee films: tribute stories honoring the civic leaders who build Nashville. WCG produces, shoots, and edits each one to premiere on the venue screen.
The ask.
Story leads to generosity. The evening drives giving to the R.H. Boyd Family Endowment through a campaign and donation infrastructure WCG helps maintain.
The legacy.
The night ends. The mission continues. Every seat filled and every gift given feeds a 130-year story of publishing, faith, and Black excellence, carried forward.
Established 1896
One partner, every screen.
The digital home
WCG develops and maintains the R.H. Boyd web ecosystem, so the brand always reflects the moment the company is in.
Advertising that performs
Three years and 31 campaigns audited into a performance-first framework. Server-side tracking, custom audiences, bestseller-led creative.
Return on every dollar
The paid engine does not just spend, it returns. A performance-gated plan that only scales what keeps converting.
Honoring the ones who build Nashville.
One hundred thirty years, still turning pages.
In 2026, R.H. Boyd marks 130 years. WCG builds the experiences that carry that legacy forward, from the ballroom at the Schermerhorn to a six-dollar purchase on a phone screen. Heritage and performance are not opposites. Run right, each one funds the other.
Services Delivered
Paid Media & Meta Ads • Event Production • Live Broadcast & IMAG • Video Production • Program Design • Web Management
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