NBIC case study: Getting a whole region future ready.
One campaign identity. Two ad platforms. Five counties. A drip machine, a registration engine, and a custom app underneath it all. This is what a full-stack WCG partnership looks like.
NBIC has opened doors for Middle Tennessee entrepreneurs for four decades. WCG builds the campaigns that keep those doors full, including Future Ready, designed end to end.
Follow one visitor from scroll to seat.
Every piece below is recreated from the real system WCG designed, built, and runs. No confidential data, just the actual journey a Middle Tennessean takes from a feed to a Future Ready session.
The scroll stops.
It starts in a feed. WCG runs geotargeted campaigns on Meta and LinkedIn, each with creative and copy tuned to its platform, all pointed at one destination.
Free digital skills training for the way work, life, and business actually run now. Two hours. Zero cost. Pick your session.
The landing.
The click lands on a page built to convert: the offer in one sentence, proof chips up top, and nothing between the visitor and the schedule.
Free digital skills training for the way work, life, and business actually run now.
The pick.
Sessions read like event cards, not a course catalog. Visitors stack as many as they want. The interface keeps count.
One form, every seat.
However many sessions they stacked, visitors register once. A single HubSpot form captures every pick and fires a confirmation for each.
The drip begins.
Registration starts the relationship. Session-level confirmations land instantly, reminder workflows fire the day before and the day of, and LinkedIn leads are mapped into the same journey automatically.
You’re registered: Readiness in the Age of AI
Digital skills for work, life, and business. Thanks for registering for The New Definition of Readiness in the Age of AI. Here is everything you need to join.
In the room.
The journey ends where it matters: a seat in a session, a skill in hand, and an entrepreneur one step more future ready.
The machine behind the magic.
Two platforms, two languages
Platform-specific targeting briefs, budgets allocated by audience behavior, and creative cut for each feed.
The workflow wall
A snapshot of the automation suite running in NBIC’s HubSpot, named, wired, and monitored by WCG.
Software, built in-house
When the job needed a tool that did not exist, WCG built the FR2026 Readout App: real-time registration and attendance visibility for the whole team.
The content engine never idles.
Future Ready, literally.
The campaign is filling free sessions across Davidson, Maury, Rutherford, Sumner, and Wilson counties right now, and the next quarter of founder stories is already in production. NBIC keeps opening doors. WCG keeps making sure the region knows where the door is.
Services Delivered
Content Strategy • Paid Advertising (Meta & LinkedIn) • Video Production • Campaign Design • HubSpot Drip Campaigns • Event Registration Systems
See it live: the Future Ready campaign is running now at nbichub.org/futureready.
Want campaigns that fill rooms? Start a conversation, or explore our Video Production and Creative Strategy services in Nashville.