Polk and Associates case study: The business builds the city. The podcast builds the legacy.
Reggie and Tanora Polk build Nashville’s landmarks and a marriage of 25 years and nine children. WCG tells both stories: the construction brand, and Building Family Together, launched from the ground up.
Two builds, one family. WCG documents the commercial work that puts Polk & Associates at the center of the skyline, and produces the podcast that reveals the family behind the firm.
Building Nashville’s biggest stage
The Titans stadium from groundbreaking to steel topping, Trader Joe’s, and Tennessee Builders Alliance updates. Brand films that position the firm where it belongs.
Building Family Together
A marriage, nine kids, and a company, told across a full podcast series. Identity, production system, and distribution, all built by WCG.
Titan’s House · Brand Film
From a dinner-table idea to a published series.
Building Family Together started as a name sketched years ago. Follow it from concept to a content engine that turns one conversation into a week of published assets.
The steel goes up.
First, the reputation. WCG documents Polk & Associates on the city’s landmark builds, from the Titans stadium groundbreaking through the steel topping ceremony, so the firm’s work is seen at the scale it deserves.
The idea gets a name.
Then, the story. When Reggie and Tanora were ready to talk about the marriage behind the business, WCG turned a dinner-table idea into a real show: identity, format, and a production system built from scratch.
They talk. The system records.
Multi-camera episode shoots, honest conversation, and post-production built for both YouTube and podcast platforms. Reggie and Tanora show up. WCG does the rest.
One conversation becomes a week.
Every recording is a content engine. WCG cuts each episode into chapters, reels, and shorts, writes the platform metadata, and schedules it all through an automated publishing pipeline.
The reach finds the family.
A show nobody finds is a diary. WCG runs paid growth on YouTube and Meta, putting the Polks’ story in front of the couples and families it was made for.
Two builds, one partner.
The construction brand
Landmark builds documented, plus founder platform content: SBA award recognition, Oracle features, and the TC2 training program that lifts the next generation of builders.
The podcast platform
Building Family Together, launched from concept: identity, production system, chapter architecture, reels, metadata, and a publishing pipeline.
The growth engine
Automated YouTube and Meta distribution, teaser and ad creatives cut from every episode, and paid campaigns behind the story.
One conversation, a week of content.
Every episode of Building Family Together becomes chapters, reels, and shorts, each cut and published by WCG’s production system.
Legacy is a load-bearing structure.
The new Titans stadium will open its gates, and Building Family Together will keep publishing: two builds, one family, each reinforcing the other. When you find your people, you find your purpose.
Services Delivered
Video Production • Podcast Production • Brand Strategy • Content Distribution & Paid Growth • YouTube & Social Systems • Episode Editing & Chapter Architecture
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