R.E.D. Academy case study: Nashville’s next developers, on the record.
R.E.D. Academy is the Urban League of Middle Tennessee’s Real Estate Developers Academy, powered by Amazon. When the program needed a voice, ULMT asked WCG to put its mission on film.
Press play.
R.E.D. Academy trains emerging developers to build affordable housing across Nashville and Davidson County. WCG produced the brand anthem that carries that mission to applicants, partners, and city leaders.
A film in three acts.
A city building without its builders.
Nashville’s growth has priced out many of the communities that built it, and the emerging developers who could change that rarely get the access, capital, or training to break in. That tension is where the film starts.
A program that opens the door.
Backed by more than $5 million from Amazon’s Housing Equity Fund, ULMT built an academy that hands emerging developers the tools of the trade: formal development training, project financing workshops, and a seat at the table with city leaders. Free to every participant.
Told by the people doing the work.
WCG filmed across three active development sites in Nashville and let the people closest to the work carry the story: cohort members and program leadership, in their own words, on the ground where the building happens.
Shot where the work happens.
No studio, no staging. The production moved to the program, not the other way around.
Language evolves. The film kept up.
A year after delivery, ULMT needed the film’s language updated. The request landed at 11:27 in the morning. The revised cut was in their shared folder by 1:07 the same afternoon, at no charge. That is what a production partner is for.
Re: R.E.D. Academy Promo Video
I have created a revised version and placed it in our shared folder. Please take a look and let me know if this cut works for you. There will be no additional charge for this update.
Every mission deserves an anthem.
R.E.D. Academy keeps training the developers Nashville needs, and the film keeps working: recruiting cohorts, courting partners, and reminding the city what is being built. If your organization has a story this important, tell it like you mean it.
Services Delivered
Brand Story • Video Production • Post-Production • Ongoing Partner Support
Want a film that carries your mission? Start a conversation, or explore our Video Production and Creative Strategy services in Nashville.